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Passwords suck. They obviously help to keep our accounts secure from hackers (or snooping friends and family), but in an ideal world we wouldn't need to use them. Passwords are

Back in 2014, Hubspot discovered that, on average, 55% of website visitors spend only 15 seconds on the websites that they visited. Another study, conducted only a year later in

Whitespace, also known as “negative space”, is the space in a design occupied by nothing other than a background colour or a faint background image. Not every space in a

When we think of improving the user experience, we think of happy users resulting in a boost of conversions (sales, signups, etc). We often forget about the psychological undertones of

2017 is rapidly becoming the year the of side project. Sadly, though, most on-the-side’s eventually end up abandoned due to a lack of time, not enough interested customers, or

At the end of the day, the overall aim when designing user interfaces is to usher the user towards a call-to-action (also known as a CTA). A call-to-action could be