Emotional Design: How to Persuade Users to Convert
Last week we talked a little bit about branding, and one of the topics discussed was how emotional design is used to make users feel a certain way, in an
How to Lose a Visitor in Those 10 Critical Seconds
Back in 2014, Hubspot discovered that, on average, 55% of website visitors spend only 15 seconds on the websites that they visited. Another study, conducted only a year later in
How to Boost Social Media Engagement with Meta Tags
Last week we took a refined look at which meta tags are required and/or relevant in 2017, what they do, the HTML syntax, and how exactly they should be
What Came First, the Design or the Content?
A designers role is to carefully combine select shapes and colours, A/B test different layouts, fine-tune animations, and craft user flows with the intention of offering the visitor a
Exploring the Love-Hate Relationship with Video Content
Video can be engaging, immersive, even emotional at times. Yet, why, when it comes to web and app design, does video have an underlying bad reputation, even in 2017? Well,