Emotional Design: How to Persuade Users to Convert
Last week we talked a little bit about branding, and one of the topics discussed was how emotional design is used to make users feel a certain way, in an
A Quick Guide to Branding for UX Designers
Icons by Xinh Studio licensed by Creative Commons (Attribution 3.0 Unported). ——— Branding is half art (visual design) and half science (communication), and represents how a customer/user feels about
How to Design Responsive Logos (and Why)
By harnessing the capabilities of SVGs (Scalable Vector Formats), we can design logos that are responsive (that is, they adapt to different screen sizes in ways more complex than simply